Does it really matter what your website looks like?

Category: Blog

Published on Wednesday, 05 December 2012 00:00

Would it matter if your blind date looked like this?

Sure what's on the inside counts the most but usually if the visitor does not like your website in the first 3-5 seconds, they're out of there and will never find out "what could have been."

Or perhaps it truly is sufficient to just DIY-er your web site? After all, you just need a web presence…right? Tell you what. Take a look at these two faces and let me know if you notice a difference...

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Considering closing your doors?

Category: Blog

Published on Tuesday, 04 December 2012 20:24

Well if you're going to stop advertising, you might as well do it now. But if you're not 100% sure, let's take one last look at saving your dream first.

I see this over and over and it never begins to make more sense.

The profit picture begins to drop for a small or mid-sized company so they decide to do two things: cut their staffs and cut their advertising.

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Your New Website - How to get there smooth and happily

Category: Blog

Published on Monday, 26 November 2012 18:26

You are short on time and high on need so it is most efficient for me to let you know what to look for in making your decision on hiring a new web designer.

I AM SO TIRED OF HEARING CLIENT HORROR STORIES!

I've turned into the Oprah Winfrey of graphic design consultancy, for goodness sake! Without fail, every single new client we've brought on in the last four years has had some sort of tale of betrayal that I have had to help them recover from in order to move them toward success today.

Originally, in my mind, I blamed the clients. Surely miscommunication had to be the culprit. Now, after having to hire (and fire) several individuals and train others who own their own graphic design firms (what the???), I now blame them both. The designers for getting themselves into situations they know they are not pre-equipped to handle. The clients for expecting to get something for nothing because, usually, the designers in question all had the "low-cost service" thread in common.

Important Reminder #1: You almost always get exactly what you pay for. Moving on.

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Your Greatest Sell Technique: Stop Selling

Category: Blog

Published on Monday, 19 March 2012 22:00

I studied for my BBA for three and half years before deciding to get a BA in Communications/Ad Design. I went to a truly excellent university that, basically, trained us like soldiers to be excellent marketers. So much so that it has taken me almost 12 years (don’t you dare do the math on my age!) to recognize that, though what I learned was valuable, the guerilla marketing philosophy is not one that can yield the type of results I desire.

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BEST BLOG EVER - How to Make Sales All Around You: Be the expert in your circle.

Category: Blog

Published on Monday, 19 March 2012 00:00

Sales aren’t just going social online, they’ve gone social in the streets as well.

Everytime I go to a party, there are conversations going on about the best new app, a great off-the-beaten-path restaurant, the best yoga instructors….I leave every event with at least one new idea of something I really want to try out. And it’s not just a passing, fleeting thought. It’s something that I genuinely want to experience and, more often than not, that desire is converted into a transaction.

Read more: BEST BLOG EVER - How to Make Sales All Around You: Be the expert in your circle.

Something For Nothing: Guess what you're really getting?

Category: Blog

Published on Sunday, 18 March 2012 00:00

Well....nothing.

Stop expecting to get the world without giving anything any you will get a lot further.

That's all :)