What is a press release and why you may want to consider using one

Category: Blog

Published on Friday, 09 March 2012 00:00

A business' press release is really just a method for obtaining media endorsement.
There are several reasons to use a press release to promote your business but the shear result of low-cost, high reach publicity surmounts them all. But if you need more reasons, here are some typical purposes for writing a press release:

Read more: What is a press release and why you may want to consider using one

A Cost-Effective Promotion Option

Category: Blog

Published on Thursday, 08 March 2012 00:00

 You should regularly distribute press releases.

Why? Well…because you want to let as many people know that you exist as possible…and because it can be like getting a free ad spot…and a free online ad….and a free magazine ad….and, well, why the heck not?!

Here are some guidelines on what you should do.

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Options for Distributing Your Press Release

Category: Blog

Published on Thursday, 08 March 2012 00:00

First, The Matter of Quality: Free Press Release Submission vs. Paid

High-quality (and high-cost) press releases sites such as PR Newswire do, of course, draw much more traffic from Google News than the free press release distributors. Also, the free press release sites tend to have advertisements that may distract readers from your message or point them to a competing website.

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Why you shouldn’t write your own press release

Category: Blog

Published on Wednesday, 07 March 2012 19:49

Hire A Professional.

Reason #1: You Are Too Close To It

You will clearly come across like a salesman

Reason #2: You’re Not A Business Writer

Thus your release will come across as being formulaic and dull

Read more: Why you shouldn’t write your own press release

What is an SEO Press Release?

Category: Blog

Published on Wednesday, 07 March 2012 00:00

Search Engine Optimized press releases are are one of the quickest and easiest ways to start generating more backlinks, higher keyword rankings, visibility and traffic for your website. If you don't know what those words mean, skip this and hire a professional to handle your PR right now.

An SEO press release is a press release that does four separate things:

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Press Releases Have Not Gone Out of Style

Category: Blog

Published on Saturday, 03 March 2012 00:45

Effective Self-Promotion Requires A Good Press Release

Even with the lag in newspaper readership due to the turn to online media avenues, press releases are still holding their ground as one of the greatest free publicity instigators.

Instead of making the press release extinct, the emergence of online news resources has actually made the press release more effective by giving it the ability to take the reader directly to the subject through hyperlinks. Bonus functionalities such as backlinks to the topic’s website, keyword tagging, and related article listings make this type of press release one that is more like its own mini website.

Read more: Press Releases Have Not Gone Out of Style