Does it really matter what your website looks like?

Category: Blog

Published on Wednesday, 05 December 2012 00:00

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Would it matter if your blind date looked like this?

Sure what's on the inside counts the most but usually if the visitor does not like your website in the first 3-5 seconds, they're out of there and will never find out "what could have been."

Or perhaps it truly is sufficient to just DIY-er your web site? After all, you just need a web presence…right? Tell you what. Take a look at these two faces and let me know if you notice a difference...

Extreme, but still valid. Let’s continue, shall we?

Image via Wikipedia

Yes having a web presence is crucial. However, unless you’re starting a new business or re-designing a previous site, you’re already way behind the game if you’re just getting around to getting one. Despite the fact that it is definitely something that you just kind of need to “get done”, it can’t possibly be a good idea to come in at the fourth quarter with a broken-armed web site.

Budget may come into play for most entrepreneurs, but when it comes to whether or not skimping is a good idea, it’s much more frugal and wise (rather than cheap) to skimp in other areas instead.

Consider it. Your web site is literally the face of your company. Of all people who have access to the Internet, 85% of them do NOTHING without checking it out online first.

I actually had a friend ask me to send him the name of the place I was having my birthday party so he could look it up before coming. As if even though we’ve been friends for years, the techno-impression the venue had created was going to somehow decide whether or not he was coming to my party. The audacity!...and the reality.

Words of wisdom from my grandma say it all: “Honey, if you’re going to go cheap do it on your cologne or something else like that. But don’t be cheap when it comes to your face.”

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