Buzz BBQ Initial Proposal

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Situation Assessment:

We must begin to do something different in order to yield a different result. We have to get this boat moving and get it moving now. The Buzz BBQ product is good, the brand image is solid, the offerings are exquisite. The only thing keeping the restaurant from success is wide-spread effective marketing and this must change immediately. Let's take a look at how this can be done in order to determine if CreativeThinking can help you do it.

Tactical Suggestion - SWITCH TO PROMOTION

1. Spend the next three weeks increasing traffic instead of transforming the menu

•   Week 1 - Push lunch specials and execute Christmas Dinner Promo Plan
•   Week 2 - Heavy Media Presence (online news, eblasts, social web)
•   Week 3 - Push both and prepare to shift to menu renovation

2. During the holiday period, institute menu changes

3. Maintain a regular presence with surrounding networking groups and meetings

***Suggested December Marketing Plan***

WEBSITE TEXT MARKETING INTEGRATION

- Fix Permalinks error in Wordpress site

- Design and insert QR Code for Text Marketing Sign-Up

CHRISTMAS DINNER ORDERS MARKETING

- Flyer Design

- Sponsorship giveaway at two business networking events

- Two Press Releases written and distributed to all major local publications and four online press release submission services

INTERNET MARKETING

- 3 Facebook posts per day; unlimited replies to comments

- One Constant Contact Eblasts/week

PROMOTIONAL MATERIALS

- 1000 Reward Cards w/ BOGO Sandwich Offer to be used at Networking Events

Long Term Strategic Marketing Recommendations:

1. Increase your use of the web.

Create more links to the Buzz BBQ Website and add Buzz to every business, restaurant, and Las Vegas "hot spot" directory online. Utilize YouTube.

2. Take advantage of Social Media. We will:

★ Focus on your choice of 2 social networks: Facebook, Twitter, or LinkedIn (LinkedIn suggested)
★ Monitor & Remove spam
★ Notify you of any important notices/messages
★ Respond to comments & posts
★ Research relevant, engaging info & share as 5 posts per week

3. Stop putting your products "on sale". Stick with the lunch menu as the sole "discount" offer and only offer special coupons 2x/year and via eblast/text messages on Reward member birthdays.

4. Use constant contact weekly to bring in guests. Instead of discount offers, highlight food items, increase Facebook likes and sharing, teach consumers why they should come to Buzz BBQ, share a video, make them, laugh, do something outside-the-box.

5. Be in the news in some form or fashion 2-3 times/week. We will:

★ Write 2 press releases or articles each week that mention or feature Buzz BBQ
★ Submit each press release to local print and online news sources
★ Send each press release to 4 online press release submission services
★ Request 5 new restaurant reviews each week until all options are tapped. When those are tapped, we will begin targeting local TV morning shows.

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