Press Releases Have Not Gone Out of Style

Category: Blog

Published on Saturday, 03 March 2012 00:45

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Effective Self-Promotion Requires A Good Press Release

Even with the lag in newspaper readership due to the turn to online media avenues, press releases are still holding their ground as one of the greatest free publicity instigators.

Instead of making the press release extinct, the emergence of online news resources has actually made the press release more effective by giving it the ability to take the reader directly to the subject through hyperlinks. Bonus functionalities such as backlinks to the topic’s website, keyword tagging, and related article listings make this type of press release one that is more like its own mini website.

The press release even got a face 2.0 name: the news release.

Okay, so it’s not terribly fancy but it’s important to know the difference. Basically a press release is what is sent out to journalists, editors, etc. via traditional methods (email, mail, delivery, fax, etc.) The news release is a modern version of the same tool Slightly different name, drastically different capabilities, but the most important thing remains the same: the content, when handled properly, can get your company’s name in the press. And that's what it's all about.

Take Action Now

Write down some interesting things about your business that tie into some of the things currently in the news and write a release to submit that is exciting, engaging, and not sales-sy (if you aren't a writer, hire someone to do it for you). Then send it out and enjoy the fruits of your labor. Be sure to keep up the process and check out my other blogs on this topic on the right under "be an expert."

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